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Presenting: The Big Show

In: Breakthrough Marketing Plans

Author

Listed:
  • Tim Calkins

    (Kellogg School of Management)

Abstract

THE MARKETING PLANNING PROCESS almost always comes down to a single, pivotal meeting, where the marketing manager stands up in front of a group of senior executives and, with her team, presents the marketing plan and answers questions. This is a critical moment.

Suggested Citation

  • Tim Calkins, 2012. "Presenting: The Big Show," Palgrave Macmillan Books, in: Breakthrough Marketing Plans, edition 0, chapter 0, pages 131-140, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-10761-9_8
    DOI: 10.1057/9781137107619_8
    as

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