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Marketing Plan Template

In: Breakthrough Marketing Plans

Author

Listed:
  • Tim Calkins

    (Kellogg School of Management)

Abstract

THERE IS NO ONE SINGLE FORMAT for a marketing plan. Some marketing plans are written documents and some are presentations. Some plans are lengthy and detailed, while others are short and concise. Some marketing plans are never formally written down; they are scribbled on a napkin in a restaurant.

Suggested Citation

  • Tim Calkins, 2012. "Marketing Plan Template," Palgrave Macmillan Books, in: Breakthrough Marketing Plans, edition 0, chapter 0, pages 167-184, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-10761-9_10
    DOI: 10.1057/9781137107619_10
    as

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