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Chasing the Double-Bottom Line: Fair Trade and the Elusive Win—win

In: Social Enterprises

Author

Listed:
  • Curtis Child

Abstract

Social enterprises embody a problematic proposition. They are premised on the idea that it is possible to create simultaneously social and economic value in a direct, explicit way, yet it would seem that each of these goals is in some amount in consequential tension with the other. The argument of social enterprise is nevertheless that one outcome – financial or social returns – need not be seen as the eventual by-product of focusing on the other, but rather that both can be productively pursued in an immediate sense. Scholars have only started to examine in detail how social enterprises accomplish this delicate balancing act.

Suggested Citation

  • Curtis Child, 2012. "Chasing the Double-Bottom Line: Fair Trade and the Elusive Win—win," Palgrave Macmillan Books, in: Benjamin Gidron & Yeheskel Hasenfeld (ed.), Social Enterprises, chapter 8, pages 185-197, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-03530-1_9
    DOI: 10.1057/9781137035301_9
    as

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