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Impacts of Global Mindset and Psychic Distance on the Performance of Brazilian Subsidiaries

In: Impacts of Emerging Economies and Firms on International Business

Author

Listed:
  • Germano Glufke Reis
  • Maria Tereza Leme Fleury
  • Afonso Fleury

Abstract

The literature has emphasized the importance for multinational corporations to develop a global mindset in order to operate in the challenging environment of global business. It has been argued, for instance, that ‘global managers’ should develop global and integrative perspectives (Kedia and Mukherji, 1999). Furthermore, Bartlett and Ghoshal (1992) comment that global managers must also have ‘a broad, non-parochial view of the company and its operations, yet a deep understanding of their own business, country, or functional tasks’ (Bartlett and Ghoshal, 1992: 132).

Suggested Citation

  • Germano Glufke Reis & Maria Tereza Leme Fleury & Afonso Fleury, 2012. "Impacts of Global Mindset and Psychic Distance on the Performance of Brazilian Subsidiaries," Palgrave Macmillan Books, in: Marin A. Marinov & Svetla T. Marinova (ed.), Impacts of Emerging Economies and Firms on International Business, chapter 7, pages 126-144, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-03254-6_7
    DOI: 10.1057/9781137032546_7
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