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Geographical Indication and Institutional Organization of Food Market in China: A Case Study of Jinhua Ham

In: Geographical Indications and International Agricultural Trade

Author

Listed:
  • Wang Guihong

Abstract

Many studies show that the characteristics of Geographical Indication (GI) products are a symbol of territory (Casabianca et al., 2005), or wealth and authenticity (Bérard and Marchenay, 1995). The system of GI is an integral part of quality signs and know-how; it indicates both the quality and origin of production in order to provide clues about the warranty, the know-how and special characteristics of the product. The system fits well in periods of economic history in which longdistance trade requires the geographical origin to be identified (Allaire and Daviron, 2006; Sylvander et al., 2007). It also plays an important role in agricultural policy which is a tool for market regulation. It enhances the quality of products (Valceschini and Maze, 2000) and is involved in rural development, the protection of know-how, and even the protection of biodiversity (Sylvander et al., 2005). This is also why this is an important issue in world trade negotiations.

Suggested Citation

  • Wang Guihong, 2012. "Geographical Indication and Institutional Organization of Food Market in China: A Case Study of Jinhua Ham," Palgrave Macmillan Books, in: Louis Augustin-Jean & Hélène Ilbert & Neantro Saavedra-Rivano (ed.), Geographical Indications and International Agricultural Trade, chapter 10, pages 204-225, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-03190-7_11
    DOI: 10.1057/9781137031907_11
    as

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