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The Semiotic Square of Linearity

In: Brand Aesthetics

Author

Listed:
  • Gérald Mazzalovo

Abstract

In order to carry out the analysis of consumer preferences for certain linear aspects of brand manifestations, an analytical screen must first be developed with a minimum number of basic linear plastic elements. These basic units must have the following charsacteristics: Be primary linear units, that is to say have a maximum level of simplicity. Be easy to use and to recognize without any ambiguity. A basic linear element must not be confused with any other one. Be able to generate all possible linear forms. Must allow the extraction of the meanings of the manifestations analysed.

Suggested Citation

  • Gérald Mazzalovo, 2012. "The Semiotic Square of Linearity," Palgrave Macmillan Books, in: Brand Aesthetics, chapter 8, pages 123-140, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-02560-9_9
    DOI: 10.1057/9781137025609_9
    as

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