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Building an Integrative Methodology and Framework for Strategy Formulation

In: Entrepreneurial Excellence in the Knowledge Economy

Author

Listed:
  • José Maria Viedma Marti
  • Maria Rosário Cabrita

Abstract

Globalisation and the incredible technological advances, particularly in the areas of information and communications technology, created a “new era” that has reshaped the global economic environment. Those trends are changing the competitive structure of markets in such a way that the effectiveness of traditional sources of advantage is blurred. A new paradigm economy emerged in which knowledge is seen as the critical factor of production, the vehicle of economic benefits and the source of the nation’s prosperity and sustainable competitive advantage. In response, new models of business are emerging where the value chain have their hard nucleus in the creation, transformation, dissemination, application and leverage of intellectual resources.

Suggested Citation

  • José Maria Viedma Marti & Maria Rosário Cabrita, 2012. "Building an Integrative Methodology and Framework for Strategy Formulation," Palgrave Macmillan Books, in: Entrepreneurial Excellence in the Knowledge Economy, chapter 4, pages 170-218, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-02407-7_5
    DOI: 10.1057/9781137024077_5
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