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Mergers and Acquisitions in the Entertainment and Media Sector

In: Mega Mergers and Acquisitions

Author

Listed:
  • B. Rajesh Kumar

    (Institute of Management Technology)

Abstract

The media sector has witnessed merger waves during the past two decades in response to deregulation and technological development. The Entertainment and Media (E&M) industry is witnessing a transition to mobile access and content offerings in the midst of a digital environment. The changing nature of the industry, with a strategic shift toward digital media, strong corporate cash reserves and proliferation of private equity firms, has acted as the key catalyst for deal activity in the media sector. According to the PwC publication Global Entertainment and Media Outlook 2011–2015, increased activity in the video games and social media sectors will enhance M&A activity in future. Improved economic conditions have played a major role in the recovery of overall E&M spending, which rose by 4.6 percent. PwC estimated that aggregate E&M global spending will rise to $1.9 trillion by 2015.

Suggested Citation

  • B. Rajesh Kumar, 2012. "Mergers and Acquisitions in the Entertainment and Media Sector," Palgrave Macmillan Books, in: Mega Mergers and Acquisitions, chapter 4, pages 130-157, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-00590-8_4
    DOI: 10.1057/9781137005908_4
    as

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