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Coca-Cola’s Long Courtship of COFCO

In: Managing a Chinese Partner

Author

Listed:
  • Lub Bun Chong

    (C Consultancy Limited)

Abstract

Of American origin, Coca-Cola started in 1886 with sales of just nine glasses of Coca-Cola per day, and grew to become the world’s biggest beverage company with over 500 brands and selling 1.8 billion servings per day. Coca-Cola recorded sales of US$48 billion for the year ended 31 December 2012.

Suggested Citation

  • Lub Bun Chong, 2013. "Coca-Cola’s Long Courtship of COFCO," Palgrave Macmillan Books, in: Managing a Chinese Partner, chapter 4, pages 123-163, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-00582-3_4
    DOI: 10.1057/9781137005823_4
    as

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