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The Economy of Meta-luxury

In: Meta-Luxury

Author

Listed:
  • Manfredi Ricca
  • Rebecca Robins

Abstract

We have discussed in the previous chapters the key drivers through which meta-luxury brands create demand: craftsmanship, focus, history, and rarity – the translation of the concepts of knowledge, purpose and timelessness, and the reflection of the pursuit of unique achievement. We have also looked in detail at the different degrees to which brands pursue those qualities. It is now time to look at the business and management implications of meta-luxury.

Suggested Citation

  • Manfredi Ricca & Rebecca Robins, 2012. "The Economy of Meta-luxury," Palgrave Macmillan Books, in: Meta-Luxury, chapter 0, pages 167-198, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-00566-3_9
    DOI: 10.1057/9781137005663_9
    as

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