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Launching and Managing Issues-related Projects

In: Managing Green Issues

Author

Listed:
  • Tom Curtin

Abstract

If you want to launch a new perfume, a new car and almost any other consumer product, the methodologies for doing it are fairly obvious. Because it is new, it is exciting. People will be curious, people will want it. Even cynical media will gush over it. However, for some reason, people cannot create the same sensation when launching a new incinerator, a piece of highly controversial legislation or plans to build a new prison or a hostel for people with AIDS. However, organizations still continue to use old, well-tried — and it has to be said, well-failed — methods of launching and managing controversial projects.

Suggested Citation

  • Tom Curtin, 2007. "Launching and Managing Issues-related Projects," Palgrave Macmillan Books, in: Managing Green Issues, edition 0, chapter 8, pages 79-96, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-80085-4_8
    DOI: 10.1057/9780230800854_8
    as

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