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Atmospherics

In: Management Mumbo-Jumbo

Author

Listed:
  • Adrian Furnham

Abstract

How do you design shops and arrange products to maximize sales? Supermarkets know the importance of layout. Shoppers are confronted first by fresh produce to convince them that they need a trolley rather than a basket. Then the staples – bread and milk – are often furthest away from the entrance and each other to make customers walk the aisles.

Suggested Citation

  • Adrian Furnham, 2006. "Atmospherics," Palgrave Macmillan Books, in: Management Mumbo-Jumbo, pages 23-25, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62659-1_5
    DOI: 10.1057/9780230626591_5
    as

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