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Corporate Social Responsibility as a Tailor-Made Search Process

In: The Challenge of Organizing and Implementing Corporate Social Responsibility

Author

Listed:
  • Jacqueline Cramer
  • Angela Heijden

Abstract

Corporate social responsibility (CSR) is becoming a key issue in business. It involves companies consciously orienting their activities towards value creation along three dimensions — people (the establishment of wellbeing within and outside the organization), planet (ecological stewardship) and profit maximization — while maintaining an open and communicative relationship with diverse stakeholders. How companies can properly respond to this endeavour cannot be addressed by adopting a single approach, strategy or scenario. The starting point here is that CSR can only be anchored in the organization if those involved can make sense of the concept.

Suggested Citation

  • Jacqueline Cramer & Angela Heijden, 2006. "Corporate Social Responsibility as a Tailor-Made Search Process," Palgrave Macmillan Books, in: Jan Jonker & Marco Witte (ed.), The Challenge of Organizing and Implementing Corporate Social Responsibility, chapter 13, pages 211-222, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-62635-5_13
    DOI: 10.1057/9780230626355_13
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    Cited by:

    1. Jungsu Kim & Sukjun Lee, 2023. "Collective Adaptive Responses Through Coping and Sensemaking Under Stress," SAGE Open, , vol. 13(4), pages 21582440231, October.

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