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Marketing in the Middle East

In: Marketing in the Emerging Markets of Islamic Countries

Author

Listed:
  • Marin Marinov

Abstract

People have been living in the Gulf area since the Stone Age and about 5000 years ago it was home to advanced civilizations. Many of the contemporary countries of the Middle East, for example Bahrain, Kuwait, Qatar, Saudi Arabia, and Yemen, were established in the eighteenth or nineteenth centuries by nomadic tribes that shared a common identity. Others, such as Iran and Oman, are ancient empires with a rich historical heritage. The Ottoman Empire ruled most of the region from the eleventh to the nineteenth century. In the mid 1800s its influence diminished because the activities of local tribes destabilized the integrity of the empire.

Suggested Citation

  • Marin Marinov, 2007. "Marketing in the Middle East," Palgrave Macmillan Books, in: Marin Marinov (ed.), Marketing in the Emerging Markets of Islamic Countries, chapter 6, pages 95-111, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62628-7_6
    DOI: 10.1057/9780230626287_6
    as

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