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Strategic conflict

In: Corporate Social Responsibility

Author

Listed:
  • David E. Hawkins

Abstract

If sustainability is to be truly addressed by the community then it has to become embedded in the business culture and a clear focus within the strategic development plans of organizations. It cannot simply be consigned to the annual report and satisfying the superficial needs of the investment market’s assessments. Business-driven sustainability has to be reflective of the wider community as well as the traditional commercial drivers. Yet clearly the three overlapping sectors of the community shown here in Figure 3.1 each have their own drivers, which need to be balanced or blended in order to establish effective strategies, and work in collaboration to deliver.

Suggested Citation

  • David E. Hawkins, 2006. "Strategic conflict," Palgrave Macmillan Books, in: Corporate Social Responsibility, chapter 0, pages 21-28, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62581-5_3
    DOI: 10.1057/9780230625815_3
    as

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