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Business Ethics and Marketing Practices in Nigeria

In: Business Practices in Emerging and Re-Emerging Markets

Author

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  • J. T. Akinmayowa

Abstract

This chapter on business ethics and marketing practices in Nigeria examines some ethical issues in marketing practices. The discussion on business ethics in Nigeria, like in other countries, is crucial to development and its ramifications given the fact that businesses that are conducted ethically are more likely to create value in the society than businesses that are conducted without moral values. Therefore, in societies where business ethics do not flourish, there are bound to be problems that consumers and many organizations would have to contend with. Also, there are bound to be some problems that the nation at large and as a member of an international community would have to deal with and invest a significant amount of time, money, and energy to establish watchdog agencies. This chapter, based on events within the Nigerian context, addresses these issues.

Suggested Citation

  • J. T. Akinmayowa, 2008. "Business Ethics and Marketing Practices in Nigeria," Palgrave Macmillan Books, in: Business Practices in Emerging and Re-Emerging Markets, chapter 0, pages 89-115, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-61101-6_5
    DOI: 10.1057/9780230611016_5
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