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Taking an Integrated, Strategic Approach

In: Beyond Good Company

Author

Listed:
  • Bradley K. Googins
  • Philip H. Mirvis
  • Steven A. Rochlin

Abstract

Consider the distinctions between world-class performance for business versus world-class performance for corporate citizenship. In business, world-class performers design strategies that provide sustainable competitive advantage, and reinforce them with operating processes to deliver top-level execution with high levels of quality and productivity. Businesses use sophisticated management systems to gain efficiency, provide training and development for employees, and rely on clear performance metrics to guide continuous improvement. World-class performers also develop close connections with their customers, suppliers, and employees. And, in what might be the most distinguishing characteristic, world-class performers align and integrate every component from strategy to execution to performance feedback in a virtuous, self-reinforcing cycle that builds sustainable value.

Suggested Citation

  • Bradley K. Googins & Philip H. Mirvis & Steven A. Rochlin, 2007. "Taking an Integrated, Strategic Approach," Palgrave Macmillan Books, in: Beyond Good Company, chapter 7, pages 113-128, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60998-3_8
    DOI: 10.1057/9780230609983_8
    as

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