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Marshall’s Objective: Making Orthodox Economics Intelligible to Business Leaders

In: The Economics of Alfred Marshall

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  • Laurence S. Moss

Abstract

This chapter is a contribution to a growing number of papers analysing why Alfred Marshall’s scientific writings did not live up to several of his stated goals, both scientific and personal (Guillebaud 1942; Maloney 1990; Moss 1990). I shall identify two goals that Marshall tried to achieve in his scientific writings and after those still another goal (a third one) that Marshall attempted, concerning the diffusion of his scientific work among business leaders. I shall demonstrate that while each of the goals Marshall set himself was challenging, it was his third goal that had the smallest chance of making any headway. Making orthodox styles of reasoning attractive to business leaders is a formidable task, because modern business leaders are not trained to conceptualize the economic system as a closed system with negative feedback effects. The patterns of thinking that make contemporary business leaders successful are simply not those patterns found in orthodox economic analysis.

Suggested Citation

  • Laurence S. Moss, 2003. "Marshall’s Objective: Making Orthodox Economics Intelligible to Business Leaders," Palgrave Macmillan Books, in: Richard Arena & Michel Quéré (ed.), The Economics of Alfred Marshall, chapter 5, pages 67-83, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59963-5_5
    DOI: 10.1007/978-0-230-59963-5_5
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