IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-59938-3_4.html
   My bibliography  Save this book chapter

The Globalization of New Product Development

In: Strategic New Product Development for the Global Economy

Author

Listed:
  • Toyohiro Kono
  • Leonard Lynn

Abstract

One of the most dramatic developments in NPD over the past 10 to 15 years has been the globalization of new product development. Today some of the largest and fastest growing markets for new products are in countries that were not truly part of the global economy a generation ago. China, for example, is now the largest market for cellular telephones. China and India are the world’s fastest growing markets for automobiles and many consumer appliances. China, India and other emerging economies are also, increasingly, centers of excellence for the technologies key to certain products. Major new challenges for managers of NPD include both finding ways to develop products for a wider range of global markets than ever before, and drawing on the capabilities of human and technological resources that were largely ignored in the past. This chapter deals with these challenges.

Suggested Citation

  • Toyohiro Kono & Leonard Lynn, 2007. "The Globalization of New Product Development," Palgrave Macmillan Books, in: Strategic New Product Development for the Global Economy, chapter 4, pages 79-93, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59938-3_4
    DOI: 10.1057/9780230599383_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-59938-3_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.