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Bums on Seats: The Social Phenomenon of Sport

In: Sport Business in the Global Marketplace

Author

Listed:
  • Hans Westerbeek
  • Aaron Smith

Abstract

The purpose of this chapter is to trace the origins of sport and, in so doing, begin to appreciate why it has become so important in modern life. Despite popular opinion, the most successful sport organisations in the world are not the ones that understand sport (their products and services) the best. The most successful sport enterprises are those that understand sports’ consumers the best. To that end, the second part of this chapter is concerned with the sports fan and the variables that influence their motivations and behaviour.

Suggested Citation

  • Hans Westerbeek & Aaron Smith, 2003. "Bums on Seats: The Social Phenomenon of Sport," Palgrave Macmillan Books, in: Sport Business in the Global Marketplace, chapter 0, pages 52-78, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59889-8_2
    DOI: 10.1057/9780230598898_2
    as

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