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Sex, violence and car chases

In: Head & Heart Management

Author

Listed:
  • Adrian Furnham

Abstract

Does sex sell? In the mid-1990s, Calvin Klein jeans launched a rather controversial and highly sexual advertising campaign which doubled their revenue. So is it a good idea to use sex (or violence) to improve sales? There are four questions here: Should one sex-up products using names, images, innuendo? Should one ignore the product and attempt to sex-up the ads for it? Should one leave the product and ad alone but advertise in sexy programs? Should one do all three: sex-up the product and ad, and put them in a sexy program?

Suggested Citation

  • Adrian Furnham, 2008. "Sex, violence and car chases," Palgrave Macmillan Books, in: Head & Heart Management, pages 173-174, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59831-7_65
    DOI: 10.1057/9780230598317_65
    as

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