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Selling to laggards

In: Head & Heart Management

Author

Listed:
  • Adrian Furnham

Abstract

It’s curious, quaint even, but sometimes also a little pathetic, to see people deeply wedded to products long since updated and improved by technology. Letters-to-the-editor writers to certain newspapers bash out their fury on old manual typewriters and have eschewed all developments for thirty years.

Suggested Citation

  • Adrian Furnham, 2008. "Selling to laggards," Palgrave Macmillan Books, in: Head & Heart Management, pages 164-166, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59831-7_62
    DOI: 10.1057/9780230598317_62
    as

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