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Brand sickness

In: Head & Heart Management

Author

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  • Adrian Furnham

Abstract

Everything and everyone is, if you are to believe the ad men, a brand. Brands have a life story, a history. They also have a personality. Advertising executives live their brand and try to get us to do so as well.

Suggested Citation

  • Adrian Furnham, 2008. "Brand sickness," Palgrave Macmillan Books, in: Head & Heart Management, pages 32-34, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59831-7_10
    DOI: 10.1057/9780230598317_10
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