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Outlook and Management Summary

In: Sustained Innovation Management

Author

Listed:
  • Gaston Trauffler
  • Hugo P. Tschirky

Abstract

This research studied how innovation-driven companies can strategically plan to successfully cope with discontinuous technologies and radical innovation while simultaneously fostering incremental innovation. This approach, which pays attention to both radical and incremental innovations in strategic planning, is called sustained innovation management. The corresponding question of the publication was: ‘How processes, structures and methods of strategic planning with discontinuous technologies and radical innovation should be designed, directed and developed in order to achieve the implementation of sustained technological innovation.’ The analysis in theory and in practice of state-of-the-art management in strategic technology management, as well as in strategic innovation management, revealed the absence of a satisfactory answer to this question. This absence represented the twofold gap in theory and in practice.

Suggested Citation

  • Gaston Trauffler & Hugo P. Tschirky, 2007. "Outlook and Management Summary," Palgrave Macmillan Books, in: Sustained Innovation Management, chapter 6, pages 215-218, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-59771-6_6
    DOI: 10.1057/9780230597716_6
    as

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