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Management Principles

In: Sustained Innovation Management

Author

Listed:
  • Gaston Trauffler
  • Hugo P. Tschirky

Abstract

The goal of this chapter is to make a major contribution towards fulfilling the need in practice (see Chapter 1). This need represents a call from reality for management guidelines that support the practitioner in designing and implementing a strategic planning procedure for sustained innovation management in innovation-driven enterprises. Therefore, this chapter is the practical answer to the questions about how to design, direct and develop strategic planning processes, structures and methods involved in discontinuous technologies and radical innovation, in order to achieve the implementation of sustained technological innovation.

Suggested Citation

  • Gaston Trauffler & Hugo P. Tschirky, 2007. "Management Principles," Palgrave Macmillan Books, in: Sustained Innovation Management, chapter 5, pages 210-214, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59771-6_5
    DOI: 10.1057/9780230597716_5
    as

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