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Introduction

In: Sustained Innovation Management

Author

Listed:
  • Gaston Trauffler
  • Hugo P. Tschirky

Abstract

The rapid rate of technological change (Gertsen, 2003: 801; Petrick and Echols, 2004: 82) over the past few decades has begun to show an alteration of its very nature. Until only a few decades ago the nature of technological change and, thus, the trajectory along which changes happened used to increase, for the most part relatively steadily. Companies operating in such a technological environment competed by innovating continuously along predictable technological trajectories.

Suggested Citation

  • Gaston Trauffler & Hugo P. Tschirky, 2007. "Introduction," Palgrave Macmillan Books, in: Sustained Innovation Management, chapter 1, pages 1-10, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59771-6_1
    DOI: 10.1057/9780230597716_1
    as

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