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The Bigger You Are, the Softer You Fall

In: Global Financial Meltdown

Author

Listed:
  • Colin Read

    (SUNY College at Plattsburgh)

Abstract

There is a long tradition of indemnifying the corporate mistakes of the free market system, so long as the mistakes and the corporations are equally massive. The notorious bailout of Chrysler in the early 1980s was, until very recently, the best example in our lifetime. Like all US car companies at the time, it was reeling from years of failure to innovate. The oil price run-up of the late 1970s left the US automobile industry vulnerable to the onslaught of small, fuel-efficient cars from Japan and Germany. These countries never had the luxury of cheap domestic oil and so had always kept fuel efficiency in mind. The oil crisis played into their strengths and held the US automobile industry hostage.

Suggested Citation

  • Colin Read, 2009. "The Bigger You Are, the Softer You Fall," Palgrave Macmillan Books, in: Global Financial Meltdown, chapter 20, pages 158-165, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-59518-7_20
    DOI: 10.1057/9780230595187_20
    as

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