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The future of PR

In: PR — A Persuasive Industry?

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

Where is PR heading? Is it, as advertising appears to have done already, reaching maturity and now heading for a middle age of declining health and whingeing? Will the critics of PR have their day and mount an effective backlash? Or will PR continue to grow, particularly in the new democracies and developing world? And if it does continue to grow, will it follow the currently dominant Anglo-Saxon model or take off in a new direction?

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "The future of PR," Palgrave Macmillan Books, in: PR — A Persuasive Industry?, chapter 0, pages 175-181, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59485-2_14
    DOI: 10.1007/978-0-230-59485-2_14
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