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How to be creative

In: Public Relations for the New Europe

Author

Listed:
  • Trevor Morris
  • Simon Goldsworthy

Abstract

This is chapter is divded into three main parts: 1. How to create a creative environment 2. How to run a successful brainstorm 3. How to turn great ideas into effective PR activity

Suggested Citation

  • Trevor Morris & Simon Goldsworthy, 2008. "How to be creative," Palgrave Macmillan Books, in: Public Relations for the New Europe, chapter 0, pages 97-105, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59484-5_14
    DOI: 10.1057/9780230594845_14
    as

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