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New Business Development

In: Sustainability Partnerships

Author

Listed:
  • Ulrich Steger

    (IMD)

  • Aileen Ionescu-Somers

    (IMD)

  • Oliver Salzmann

    (IMD)

  • Stephanie Mansourian

    (IMD)

Abstract

In this, the second part of our book on corporate sustainability partnerships, we provide a sample case description of each of our partnership approaches, and ‘zoom in’ on our empirical conclusions for each one (see Figure 4.1 for Roadmap of Part II).

Suggested Citation

  • Ulrich Steger & Aileen Ionescu-Somers & Oliver Salzmann & Stephanie Mansourian, 2009. "New Business Development," Palgrave Macmillan Books, in: Sustainability Partnerships, chapter 4, pages 171-187, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59468-5_4
    DOI: 10.1057/9780230594685_4
    as

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