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Harry Potter’s Influence on Retail

In: Harry Potter

Author

Listed:
  • Susan Gunelius

Abstract

The Harry Potter series had far-reaching effects on the retail world. This chapter will focus on those effects for both brick-and-mortar and virtual book retailers. Effects related to merchandising and related products and brand extensions, such as audio books, DVDs, soundtracks, video games, toys, games and clothing, will be discussed in detail in Chapter 8.

Suggested Citation

  • Susan Gunelius, 2008. "Harry Potter’s Influence on Retail," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 74-85, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59410-4_7
    DOI: 10.1057/9780230594104_7
    as

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