IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-59410-4_2.html
   My bibliography  Save this book chapter

The Value Of a Good Product: Setting the Stage for Marketing and Promotion

In: Harry Potter

Author

Listed:
  • Susan Gunelius

Abstract

The key to success is a good product. Sure, substandard products exist and succeed, but they lack the staying power necessary to thrive. At the basis of J.K. Rowling’s Harry Potter series is a good product. She created a time-honored story of the fallible hero and good versus evil that people have always loved. Movie franchises like Star Wars and Rocky have used the same story formula and achieved astounding success. Harry Potter’s story is a classic tale of a boy’s rites of passage. It’s a story everyone can relate to as readers join Harry as he goes through the awkward steps of adolescence including his relationships with friends,family and authority figures, his first crush, and more. Yet as Harry Potter goes through the same experiences we all went through, he does so in a detailed world filled with magic and suspense. The combination is undeniably tantalizing and fans clamor for more. Content is key, and a good product is the fundamental requirement for success.

Suggested Citation

  • Susan Gunelius, 2008. "The Value Of a Good Product: Setting the Stage for Marketing and Promotion," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 11-22, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59410-4_2
    DOI: 10.1057/9780230594104_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-59410-4_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.