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Sample Business Plan

In: Kick-starter.com

Author

Listed:
  • Steven Harpin

    (Andersen Consulting Strategic Services)

Abstract

This exciting plan was written in October 1999, well ahead of the business­to-consumer (B2C) wave for this category. It was used to recruit one of the most talented teams I have seen. In March 2000, the plan was dropped as the competition became too intense. The main US competitor arrived, not to buy the business as the entrepreneur had hoped, but to raise ten times as much money from the same venture capitalist (VC). The entrepreneurs saw three other similar plans in the market, the big five home retailers were all gearing up their eCommerce activities and a well funded pan-European portal was being developed in a UK incubator.

Suggested Citation

  • Steven Harpin, 2000. "Sample Business Plan," Palgrave Macmillan Books, in: Stephen Harpin (ed.), Kick-starter.com, chapter 0, pages 320-371, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55503-7_12
    DOI: 10.1057/9780230555037_12
    as

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