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The Decision to Cooperate: A Strategic Decision

In: Business Cooperation

Author

Listed:
  • Nieves Arranz Peña

    (Universidad Nacional de Educación a Distancia (UNED))

  • Juan Carlos Fernández Arroyabe

    (Escuela Superior de Gestión Comercialy Marketing (ESIC))

Abstract

The concept of strategy is as old as humanity itself. The first attempts at systematization and characterization took place in the military field (Philip of Macedonia, Alexander the Great, Sun Tzu, Napoleon, for example), although the strategic component in the thinking of other great leaders or thinkers (Machiavelli, Lenin or Mao Zedong) is also very important. All these have contributed to some extent to the evolution of and perfecting the concept of strategy.

Suggested Citation

  • Nieves Arranz Peña & Juan Carlos Fernández Arroyabe, 2002. "The Decision to Cooperate: A Strategic Decision," Palgrave Macmillan Books, in: Business Cooperation, chapter 2, pages 26-39, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55469-6_3
    DOI: 10.1057/9780230554696_3
    as

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