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The Power of Organizational Song: An Organizational Discourse and Aesthetic Expression of Organizational Culture

In: Art and Aesthetics at Work

Author

Listed:
  • Nick Nissley
  • Steven S. Taylor
  • Orville Butler

Abstract

In this chapter, the authors examine organizational songs, referring to songs that are created and sung by members of an organization as an aesthetic expression of organizational culture. Specifically, the study examines the organizational songs of the Maytag Company (USA-based manufacturer of home appliances) sales organization, and is historically situated during the invention and development of the washing machine technology (the early 1900s). The research considers organizational songs as a relatively unexamined form of organizational discourse. More critically, the research considers organizational songs as an organizational discourse and aesthetic expression of organizational culture – with ‘power to’ shape the identity and actions of the Maytag sales organization, as well as ‘power over’ consumer and employee behaviour.

Suggested Citation

  • Nick Nissley & Steven S. Taylor & Orville Butler, 2003. "The Power of Organizational Song: An Organizational Discourse and Aesthetic Expression of Organizational Culture," Palgrave Macmillan Books, in: Adrian Carr & Philip Hancock (ed.), Art and Aesthetics at Work, chapter 7, pages 93-114, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55464-1_7
    DOI: 10.1057/9780230554641_7
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    Cited by:

    1. Leen Bakerjian, 2022. "The Aesthetic Nature Of Corporate Social Responsibility And Greenwashing," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(1), pages 98-108, March.
    2. Derya Dogan & Halit Keskin & Ali E. Akgun, 2016. "Organizational Aesthetic Capability and Firm Product and Process Innovativeness," International Business Research, Canadian Center of Science and Education, vol. 9(7), pages 124-134, July.

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