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Competitive Intelligence Resources

In: Competitive Intelligence

Author

Listed:
  • Chris West

Abstract

A key decision facing all companies developing competitive strategies is how to collect, analyse and disseminate the intelligence they require. As with market research the options are to establish a competitive intelligence department, to use external intelligence collection agencies, or a combination of the two.

Suggested Citation

  • Chris West, 2001. "Competitive Intelligence Resources," Palgrave Macmillan Books, in: Competitive Intelligence, chapter 12, pages 130-146, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51459-1_12
    DOI: 10.1057/9780230514591_12
    as

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