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Managing the Implementation Process

In: From Local Champions To Global Masters

Author

Listed:
  • Paul Verdin
  • Nick Heck

Abstract

Internationalization is more than just deciding on the strategic and organizational blueprint you should go for. Yet, we see a continuing tendency to underestimate the importance of working through how to put the blueprints into action. More specifically, the critical issue usually is how to get from here, the current strategy and organization, to there, the desired strategy and organization. This may seem simple, too simple. But a manager with experience in the globalization of a major multinational from Asia said: ‘Those that planned it, saw it too easy.’

Suggested Citation

  • Paul Verdin & Nick Heck, 2001. "Managing the Implementation Process," Palgrave Macmillan Books, in: From Local Champions To Global Masters, chapter 0, pages 139-157, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51432-4_6
    DOI: 10.1057/9780230514324_6
    as

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