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Sport Competitions of the Future: Free Markets and Freak Markets

In: The Sport Business Future

Author

Listed:
  • Aaron Smith
  • Hans Westerbeek

Abstract

At the heart of all sport is competition. Without ‘us’ against ‘them’, or even ‘me’ against ‘you’, there is no sport. The greater the uncertainty of outcome of this confrontation, the greater the potential for entertainment spectacle. From an economic point of view sport marketers are always striving to maximise the supply of the number of confrontations, combined with generating the highest level of outcome uncertainty. However, what will happen to sporting confrontations in a world of genetically enhanced athletes? How can supply be maximised, given the radically changed nature of the athletes making up that supply?

Suggested Citation

  • Aaron Smith & Hans Westerbeek, 2004. "Sport Competitions of the Future: Free Markets and Freak Markets," Palgrave Macmillan Books, in: The Sport Business Future, chapter 0, pages 50-72, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51369-3_4
    DOI: 10.1057/9780230513693_4
    as

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