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Investment Return

In: Added Value

Author

Listed:
  • Mark Sherrington

Abstract

The investment return in sport is clear. It comes in the form of championships, cups and trophies, as well as sponsorship deals and prize money. The powerful motivation to win means that professional sports teams, sports stars and their back-up staff are some of the most ruthless and effective learning organisations around. In comparison, many businesses look like the committee of the local church bazaar.

Suggested Citation

  • Mark Sherrington, 2003. "Investment Return," Palgrave Macmillan Books, in: Added Value, chapter 0, pages 140-163, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51348-8_6
    DOI: 10.1057/9780230513488_6
    as

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