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Carrefour: The Pioneer

In: Supermarket Wars

Author

Listed:
  • Andrew Seth
  • Geoffrey Randall

Abstract

Carrefour is the second-largest retailer in the world, though second to Wal-Mart by some way, with sales of €70 billion ($86 billion) in 2003 to Wal-Mart’s $250 billion. It is easily the most international, with operations in some thirty countries in Europe, South America and Asia. It was a pioneer in developing hypermarkets, and in venturing abroad. After its merger with Promodès, it has a full range of formats — hypermarkets, supermarkets, convenience stores and hard discounters. With leadership positions in many of the countries it operates in, and its depth and breadth of international experience, it is a formidable competitor. In 2004, however, it was facing fierce price competition in its home market of France, potentially a serious weakness.

Suggested Citation

  • Andrew Seth & Geoffrey Randall, 2005. "Carrefour: The Pioneer," Palgrave Macmillan Books, in: Supermarket Wars, chapter 3, pages 38-51, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51342-6_4
    DOI: 10.1057/9780230513426_4
    as

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