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Towards a New Set of Management Principles

In: Structured Creativity

Author

Listed:
  • Tim Sauber
  • Hugo Tschirky

Abstract

The aim of this chapter is to make a major contribution towards fulfiling the need in practice (see pp. 60ff.). This need represents a call from reality for management guidelines, which could support the practitioner in designing and implementing a practitioner-oriented and structured innovation strategy formulation process in innovation driven enterprises. Therefore, this chapter is the practical answer to the three research questions on how to understand a complex, systemic interacting and evolutionary innovation systems, and how to design and implement a practitioner-oriented and structured innovation strategy formulation process.

Suggested Citation

  • Tim Sauber & Hugo Tschirky, 2006. "Towards a New Set of Management Principles," Palgrave Macmillan Books, in: Structured Creativity, chapter 8, pages 203-211, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51324-2_8
    DOI: 10.1057/9780230513242_8
    as

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