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Technology in Strategy and Planning

Author

Listed:
  • Robert Phaal
  • Clare Farrukh
  • David Probert

Abstract

Including technological considerations in business strategy and planning is crucial for many firms if commercial success is to be sustained, driven by the increasing pace, cost and complexity of technology development. It is important to understand how the likely advances in key technologies will impact on the firm, and to agree and communicate the most appropriate response in terms of research investment, acquisitions, intellectual property, etc. This chapter describes the key steps that must be followed for developing an integrated strategic business plan, highlighting the technological issues that must be considered and providing examples of tools and techniques that can support this.

Suggested Citation

  • Robert Phaal & Clare Farrukh & David Probert, 2004. "Technology in Strategy and Planning," Palgrave Macmillan Books,, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-51277-1_5
    DOI: 10.1057/9780230512771_5
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    Cited by:

    1. Wen-Cheng Huang & Yi-Ying Lee, 2016. "Strategic Planning for Land Use under Extreme Climate Changes: A Case Study in Taiwan," Sustainability, MDPI, vol. 8(1), pages 1-17, January.

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