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The ‘Fuzzy Front End’ of Innovation

Author

Listed:
  • Cornelius Herstatt
  • Birgit Verworn

Abstract

The fast transformation of technologies into new products or processes is one of the core challenges for any technology-based enterprise. From the different steps of the innovation process, the early phases (‘fuzzy front end’) have the highest impact on project outcome. The front end influences the design and total costs of the new product or process significantly. However, the ‘fuzzy front end’ is unfortunately the least-well structured part of the innovation process, both in theory and in practice.

Suggested Citation

  • Cornelius Herstatt & Birgit Verworn, 2004. "The ‘Fuzzy Front End’ of Innovation," Palgrave Macmillan Books,, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51277-1_16
    DOI: 10.1057/9780230512771_16
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    Cited by:

    1. Gama, Fábio & Sjödin, David & Parida, Vinit & Frishammar, Johan & Wincent, Joakim, 2022. "Exploratory and exploitative capability paths for innovation: A contingency framework for harnessing fuzziness in the front end," Technovation, Elsevier, vol. 113(C).

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