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What is the Mobile Marketplace All About – Really?

In: Beyond Mobile

Author

Listed:
  • Mats Lindgren
  • Jörgen Jedbratt
  • Erika Svensson

Abstract

If one takes a long-term historical perspective, there are compelling reasons for seeing the mobile marketplace as the next step of a developmental process that has been underway for many hundreds of years – and that will finally culminate in individualization, the immediate satisfaction of needs and a longing for freedom.

Suggested Citation

  • Mats Lindgren & Jörgen Jedbratt & Erika Svensson, 2002. "What is the Mobile Marketplace All About – Really?," Palgrave Macmillan Books, in: Beyond Mobile, chapter 0, pages 3-7, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51161-3_1
    DOI: 10.1057/9780230511613_1
    as

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