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Customers and competitors

In: The Bending Moment

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  • David E. Hawkins

Abstract

There are two major external stresses on any organization: the first is the relationship with the customer base, and the second comes from the performance and approach of the competition. This is not new thinking by any means, but what are often ignored are the internal stresses that are created by failing to understand these drivers and having a common strategy and approach in dealing with them.

Suggested Citation

  • David E. Hawkins, 2005. "Customers and competitors," Palgrave Macmillan Books, in: The Bending Moment, chapter 0, pages 20-29, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51060-9_3
    DOI: 10.1057/9780230510609_3
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