IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-51032-6_3.html
   My bibliography  Save this book chapter

War, Business and the Language of Strategy

In: The Strategy Process

Author

Listed:
  • Robert F. Grattan

    (University of the West of England)

Abstract

Both war and business are concerned with competition and how to succeed in the face of determined adversaries. As a result of the arguments in the preceding chapters, it has been concluded that the concepts of strategy in the military and business fields are virtually identical, and, thus, the comparison can proceed. In each case, resources (physical, human and moral) are applied at the critical point in an attempt to achieve the aim. Such a perspective raises issues of ‘what resources?’ and ‘how much?’ and also what is meant by ‘critical point’ and how it is identified. Of prime importance is the selection of the aims of the enterprise for these will define what ‘succeeding’ means. The argument in the study moves on in this chapter to consider military strategy and then to review the various paradigms of strategic management. The chapter continues with a comparison of the common language of strategy from the two fields. The chapter ends with two case studies and the subsequent comments.

Suggested Citation

  • Robert F. Grattan, 2002. "War, Business and the Language of Strategy," Palgrave Macmillan Books, in: The Strategy Process, chapter 3, pages 39-112, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51032-6_3
    DOI: 10.1057/9780230510326_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-51032-6_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.