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“Decent, sensible people will agree with me”

In: Business Creativity

Author

Listed:
  • Arthur Gogatz
  • Reuben Mondejar

Abstract

The preceding illustrations are examples of how we perceive things. In the first illustration you see either a young woman or a very old one. It doesn’t matter which you see first. What’s interesting is that when you see one you lock onto it and have difficulty seeing the other, even though you know it exists.

Suggested Citation

  • Arthur Gogatz & Reuben Mondejar, 2005. "“Decent, sensible people will agree with me”," Palgrave Macmillan Books, in: Business Creativity, chapter 0, pages 28-52, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-51026-5_3
    DOI: 10.1057/9780230510265_3
    as

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