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The Customer’s Victory

In: The Customer’s Victory

Author

Listed:
  • François Dupuy

Abstract

To understand what is meant here by the ‘customer’s victory’, we will have to go back to the debate over globalization first mentioned in the introduction. As we saw, the idea of globalization today is no longer contested, but this is not to say that the concept is accepted everywhere in the same way, or that its consequences do not undergo harsh criticism. In many countries, we find two schools of thought. On one hand, there is the school which, although having observed the inevitableness of globalization, does not take for granted the elimination of nation-states.1 Instead, a strong state should increasingly regulate the effects of globalization and protect its citizens from the more serious consequences. This would mean voluntarily bowing out, ‘politically’, from the hyper-financialization of the world. This line of thinking is the exact opposite of the one proclaimed on billboards in the United States, such as the well-known slogan ‘Government is the problem, free enterprise is the solution’.

Suggested Citation

  • François Dupuy, 1999. "The Customer’s Victory," Palgrave Macmillan Books, in: The Customer’s Victory, chapter 2, pages 36-51, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50969-6_3
    DOI: 10.1057/9780230509696_3
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