IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-50955-9_3.html
   My bibliography  Save this book chapter

The Relativity of Value

In: Synconomy

Author

Listed:
  • Joseph A. DiVanna

Abstract

In this chapter, the discussion centres on how customers perceive value and how organizations develop value propositions which are increasingly shaped by cultural preferences and other social factors. Why one product is perceived to be more valuable than another has perplexed marketing professionals for decades. How can a product which was revered as extremely valuable lose its value over time, only to have its value reinstated at a later time? This can be observed in the fashion industry, where clothes go in and out of style in successive generations or from country to country. The question of what makes products valuable and how customers perceive value has challenged even the most determined marketing executives, frustrated senior executive teams and provided vast opportunities for academics to analyse the behaviours, attitudes and decision-making processes of large varieties of people.

Suggested Citation

  • Joseph A. DiVanna, 2003. "The Relativity of Value," Palgrave Macmillan Books, in: Synconomy, chapter 0, pages 67-99, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50955-9_3
    DOI: 10.1057/9780230509559_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-50955-9_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.