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Selling Your Virtual Assets

In: Business in a Virtual World

Author

Listed:
  • Fiona Czerniawska
  • Gavin Potter

Abstract

None of the ideas or tools discussed in this book makes sense if we cannot convert them into profits: the virtual only becomes valuable in practice – rather than in theory – when we can translate its potential into hard cash. It therefore seems appropriate, in this last chapter on the toolkit for the virtual business manager, to address this issue explicitly.

Suggested Citation

  • Fiona Czerniawska & Gavin Potter, 1998. "Selling Your Virtual Assets," Palgrave Macmillan Books, in: Business in a Virtual World, chapter 17, pages 222-235, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50933-7_17
    DOI: 10.1057/9780230509337_17
    as

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